(DOWNLOAD) "Broadcast Technology As Diversity Opportunity: Exchanging Market Power for Multiplexed Signal Set-Asides." by Federal Communications Law Journal * eBook PDF Kindle ePub Free
eBook details
- Title: Broadcast Technology As Diversity Opportunity: Exchanging Market Power for Multiplexed Signal Set-Asides.
- Author : Federal Communications Law Journal
- Release Date : January 01, 2006
- Genre: Law,Books,Professional & Technical,
- Pages : * pages
- Size : 388 KB
Description
I. INTRODUCTION: PUBLIC ACCESS IN EXCHANGE FOR MARKET POWER: TWO APPROACHES BASED ON QUID PRO QUO This Article proposes that Congress revisit the concept of a public right of access to broadcast media and enact legislation so that those who do not have market power in the media can have access to local stations in order to air local views or content. As increased bandwidth, digital compression, and alternate content sources make it possible for companies to own more media outlets, policymakers need to look beyond the scarcity of broadcast frequencies (1) if they want to foster a true marketplace of ideas. Courts and policymakers must look at market power and public access in order to find a viable solution to the lack of diverse programming content. The debate is not about whether a regional corporation should be permitted to compete against a conglomerate in the broadcast marketplace, but whether broadcast media with market power, in return for the access granted to them by the government, have an obligation to air both local and nationally diverse views on the public's airwaves.